Wednesday, October 21

Trump’s approval among Latino voters falls from 38% to 24%

Pew’s October survey finds Latino Democratic backers far more motivated than in 2022, while Trump’s approval among Latino voters has slid to 24% from 38%.

Priya Raman By Priya Raman
3 min read
Trump’s approval among Latino voters falls from 38% to 24%
Voters line up at a polling place check-in table in this stock image. Democrats lead among Latino voters in the Pew survey, but the photo does not show the survey or identify any voters.

In brief

  • Pew surveyed 774 Hispanic registered voters between Sept. 28 and Oct. 4, 2026.
  • Latino voters who back Democrats are markedly more engaged than they were in 2022.
  • Only 57% of Hispanic Trump 2024 voters now approve of his job performance, against 93% at the start of his second term.
  • The economy remains the top issue for Latino voters.

Democratic House candidates lead Republicans by 27 points among Hispanic registered voters, 51% to 24%, according to a new Pew Research Center survey of the national congressional race. Another 18% are not sure and 7% would back another candidate.

27 pointsDemocratic lead among Hispanic registered voters in the House race
21 pointsDemocratic margin among Latino voters in 2022, after 47 points in 2018

Latino voters have historically favored Democrats in midterms, but the margin has narrowed. Trump won nearly half of Latino votes in 2024. Earlier Pew studies found that differences in who turns out, rather than voters switching parties, have played a role in those shifts. The new poll reached 5,062 U.S. adults, including 774 Hispanic registered voters, through the American Trends Panel from Sept. 28 to Oct. 4, 2026, in English and Spanish.

A sharp rise in engagement among Democratic backers

Among Latino voters who support a Democratic House candidate, 77% say it really matters who controls Congress, up from 58% in 2022. Some 53% describe themselves as extremely motivated to vote, compared with 41% four years ago, and 45% say they have given the elections a lot of thought, up from 24%.

Latino voters backing Republican candidates show lower engagement this year than Democratic supporters. Overall, Latino registered voters are more engaged than at a similar point before the 2022 midterms, and their interest now matches that of other registered voters. In 2022 they were less engaged than other voters.

Trump’s standing and the economy

Trump’s job approval among Latino voters is 24%, down from 38% in February 2025. Majorities say his administration’s policies harm Hispanics more than they help, and that the group’s situation is worse than a year ago. The economy remains the top issue, with Latino voters more negative about conditions and increasingly worried about gas costs and unemployment.

A man holds a white envelope with a red, white and blue "VOTE" sticker over a white box with a slot, as if casting a ballot.
A man holds an envelope bearing a “VOTE” sticker above a white ballot box, illustrating the act of voting. Photo: Edmond Dantès / Pexels

The erosion reaches his own supporters. Among Hispanic voters who backed him in 2024, 57% approve of his performance, compared with 93% at the start of his second term. Their rating of the economy as excellent or good fell to 34% from 57% at the start of the year, and 30% say the administration does too much on deporting people in the country illegally. This group is split on whether his policies help or harm Latinos overall, 32% to 37%.

2022 and Biden: 26% saw their vote as support for him, 23% as opposition, and 48% said he was not a factor.

2026 and Trump: 55% see their vote as opposition, 14% as support, and 30% say he is not much of a factor.

House preferences by 2024 vote

Republicans hold most of Trump’s Hispanic 2024 voters, but not all of them, while Democrats keep nearly all of Harris’s.

2024 group Democrat Republican Another candidate Unsure
Trump voters 11% 65% 14% 10%
Harris voters 84% n/a n/a n/a
2024 nonvoters 47% 18% 4% 31%

Respondents saw the names and party labels of major-party candidates in their districts. Those in Alaska, Missouri and Louisiana were given generic Republican and Democratic options instead.

Photo: Edmond Dantès / Pexels